COOKIES POLICY
Last Updated: 27 May 2026
This Cookies Policy (“Policy”) explains how Privassure Consulting LLP (“Privassure”, “Firm”, “we”, “us”, or “our”) uses cookies, tracking technologies, scripts, pixels, and similar technologies on our website, including www.privassure.in and associated webpages, applications, platforms, and communication interfaces (collectively, the “Website”).
This Policy should be read together with our Terms and Conditions and Privacy Statement. By continuing to browse or use our Website, you acknowledge that you have read and understood this Cookies Policy.
1. INTRODUCTION
Privassure is committed to maintaining transparency regarding the technologies used on its Website and the manner in which information relating to users is collected, processed, stored, and utilized.
This Policy explains:
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what cookies are;
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how and why cookies are used;
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the categories of cookies utilized on the Website;
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how third parties may process information through cookies;
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how users may manage or disable cookies; and
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the rights available to users under applicable data protection laws.
2. WHAT ARE COOKIES?
Cookies are small text files, scripts, tags, or similar technologies that are stored on a user’s browser, device, or system when the user visits a website.
Cookies enable websites to:
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recognize devices and browsers;
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remember user preferences;
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maintain session integrity;
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improve website performance and security;
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analyse traffic and user interactions; and
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facilitate communication and marketing functionalities.
3. TYPES OF COOKIES USED BY PRIVASSURE
A. Strictly Necessary Cookies
These cookies are essential for the operation, functionality, and security of the Website and cannot ordinarily be disabled through our systems.
B. Functional Cookies
Functional cookies enable the Website to remember user choices and preferences in order to provide enhanced and personalized functionality.
C. Analytics and Performance Cookies
Privassure uses analytics technologies, including tools provided by Google and integrated analytics functionalities available through Wix, to better understand
how users interact with the Website.
D. Communication and Engagement Cookies
Certain cookies may support communication and engagement features available through the Website, including:
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live chat services;
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chatbot functionalities;
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newsletter subscription management;
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CRM integrations; and
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contact request management.
E. Third-Party Cookies
Certain cookies may be placed by third-party service providers integrated into the Website infrastructure or utilized in connection with Privassure’s business
operations.
4. ILLUSTRATIVE LIST OF COOKIES & TRACKING TECHNOLOGIES USED
We may use any of these categories of cookies on the Website as detailed below:
Cookie / Technology | Purpose | Category | Duration |
|---|---|---|---|
Newsletter Tracking Technologies | Supports subscription management and communication analytics | Communication | Varies |
Chat/CRM Cookies | Maintains continuity of live chat, inquiry forms, and CRM integrations | Functional / Communication | Varies |
_gat | Throttles request rates for analytics services | Analytics | 4 Hours |
_gid | Tracks user behaviour for analytics purposes | Analytics | Up to 24 Hours |
_ga | Distinguishes users for Google Analytics | Analytics | Up to 2 Years |
wixLanguage | Stores user language preferences | Functional | Persistent |
fedops.logger.sessionId | Performance monitoring and diagnostics | Analytics | Session |
bSession | Measures system effectiveness and analytics | Analytics | 4 Hours |
XSRF-TOKEN | Security and fraud prevention | Strictly Necessary | Session |
SSR-caching | Indicates rendering system and improves performance | Functional | 8 Hours |
svSession | Identifies unique visitors and tracks sessions on the Wix platform | Strictly Necessary | Persistent |
hs | Website security and session management | Strictly Necessary | Session |
The cookies and tracking technologies listed above reflect the categories of cookies presently identified on the Website as of the “Last Updated” date of this Cookies Policy.
As the Website infrastructure, integrations, functionalities, or third-party service providers evolve over time, certain cookies may be updated, modified, or replaced. Privassure shall endeavor to periodically review and update this Cookies Policy to reflect material changes in the cookies and tracking technologies utilized on the Website.
5. PURPOSES FOR WHICH COOKIES ARE USED
Privassure may use cookies and similar technologies for:
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ensuring proper functioning and security of the Website;
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improving website speed, stability, and performance;
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understanding user behaviour and preferences;
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maintaining records of user consent preferences;
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facilitating newsletter subscriptions and inquiries; and
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generating analytical insights and business intelligence.
6. COOKIE CONSENT
Users may choose to:
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accept all cookies;
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reject non-essential cookies; or
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customize cookie preferences.
Users may withdraw consent at any time through browser settings or cookie preference tools where available.
7. INTERNATIONAL DATA TRANSFERS
Certain cookie-related information and analytics data may be processed outside India through third-party service providers or cloud infrastructure providers.
8. CHANGES TO THIS POLICY
Privassure reserves the right to amend, modify, or update this Policy at any time.